The Challenge

Frontline Group is a company that operates in the highly competitive call center market. Frontline Group was started in the early 2000’s by Jill Blankenship and now provides contact center solutions to major brands around the United States with a staff of 300+ remote agents. In addition to Frontline Group, Jill Blankenship is also a founder of OurDivorce, another one of our clients. The call center world has evolved a lot since the 2000’s and it has become very challenging to teach business owners about what Frontline Group has to offer. Essentially rebranding the business to be more accessible to business owners big and small was no easy task.

Our Approach

We had to start by understanding what Frontline Group actually does. After days of research and Q&A’s with call center experts we finally understood what Frontline Group does and why the industry has become so complex. So how do we take something that took us days to understand and turn it into a visual or short paragraph? Well, we don’t. We knew we had to create visuals that explained just enough to give you an idea of what you were looking at but connected with you so that you would take a deeper look. Here is what we came up with.