Charlie's Ice Cream Branding & Packaging

Designed a logo and branding for an ice cream company that I made up called "Charlie's Ice Cream". It was inspired by my grandpa who's name is Charles. I wanted to create the brand to be timeless and fun using simple type and colors! Below is variations of the logo and potential color palettes I chose from.

After picking the final logo, here is a window signage and a carton showcasing the timeless brand.