Attentive Energy is a newly launched venture developing offshore wind farms that will provide the United States with affordable energy and drive the country's energy independence.

North Street was engaged to develop a name and brand that reflect a collaborative, inclusive vision for the clean energy economy, one that benefits local communities and advances a sustainable future. The first step in crafting the name — Attentive Energy — establishes that the venture is uniquely attuned to the essential issues of worker safety, community relations, and environmental care. The resulting visual identity reinforces this effort, helping the company more successfully engage community, government, and corporate audiences in building out its ambitious vision.

Goal

Create a new brand to help secure a federal lease for offshore wind development in the New York Bight.

Results

Attentive Energy won the New York Bight bid and now plans to expand the brand into other markets.