Fresko - Brand Identity & Packaging
Fresko is a small, local coffee shop in Atalanti, Greece. The Greek word “fresko” means fresh and the name was chosen by the owners to create a sense of freshly roasted coffee. The owners are young people with a passion for the history and the tradition of coffee in Greece.
For their brand, we wanted to create an identity that would include the name and embody everything the owners are passionate about, combining older elements with a modern aesthetic. The coffee seeds and the old coffee packaging were the main inspiration for this project, while the green and beige color palette was chosen to depict the freshness of the coffee and the snacks customers will find at Fresko.
All the elements that comprised the identity of the brand were preserved on the packaging. The coffee cup was embellished with sketches of coffee flowers and seeds, while a texture was added on the background of the design, similar to the classic paper bag, used as a package for grinded coffee.
