The Challenge

OurDivorce™ is a revolutionary online divorce service that offers full service divorce papers in dozens of states across the U.S. with more states being added frequently. OurDivorce™ has made it their mission to provide the most affordable, easy-to-use, and effective self-service divorce process ever imagined. Approaching this project as if it were just another online service/retailer wouldn’t separate OurDivorce™ from the competition. We had to be mindful of the visual identity and other non-physical aspects of the brand to ensure we fostered an inviting and positive environment for the customers who are undeniably going through a difficult chapter in life.

Our Approach

OurDivorce™ came to us with nothing more than an idea for a service. It was our job to build every visual element from scratch and develop an inviting and positive brand identity. From logos and typography to photography and application design, we developed an image that will invite people going through a divorce to take a revolutionary route, online divorce. Not only were we designing to compete with online divorce resources, but divorce attorneys from all over the United States. Law firms have a very daunting visual identity which we recognized would not be the best approach for couples going through a divorce. With OurDivorce™ we developed a fitting design for a modern service.text here...