Hello Everyone!🙌

We are happy to share branding case study we recently completed for a hotel-related business.

A logo is an essential part of any brand and is often the first thing that customers see when they encounter a company. For a hotel booking app, the logo must effectively convey the company's values, mission, and purpose while also being memorable and recognizable. To achieve this, Gohotel worked with a professional graphic designer to create a logo that effectively represents the hotel booking app.

A logo is an essential part of any brand and is often the first thing that customers see when they encounter a company. For a hotel booking app, the logo must effectively convey the company's values, mission, and purpose while also being memorable and recognizable. To achieve this, Gohotel worked with a professional graphic designer to create a logo that effectively represents the hotel booking app.

Problem Statement:

When designing a logo for a hotel booking app, there are several key challenges to consider, including:

• Conveying the brand's values, mission, and purpose

• Making the logo memorable and recognizable

• Ensuring the logo is aesthetically pleasing and easy to understand

• Ensuring the logo is versatile and can be used across different media and platforms

Solution:

The graphic designer assigned to the project worked closely with Gohotel to understand the brand's values, mission, and purpose. Based on this information, the designer created several logo concepts, incorporating key elements such as a compass and a stylized "Gohotel" to represent the company's focus on travel and hospitality.

Results:

Conclusion:

The logo designed for Gohotel's hotel booking app has been a success, effectively conveying the brand's values, mission, and purpose. The versatile and aesthetically pleasing design has helped to increase brand recognition and improve customer trust, making it an important part of the company's overall marketing efforts.