Case Study | Visual Design for ZED RUN
ZED RUN is a digital horse racing game based on blockchain technology.
Players buy, breed and race digital racehorses. The game is fuelled by cryptocurrency.
My role here was to create visual designs which reflect brand values.
I was working directly with founders team, translating their ideas into striking visuals for advertising campaigns in social media.
During our collaboration with ZED i have significantly contributed in shaping brand design foundation at early stage of company development.
I helped to create various kinds of design material, with main focus on creating visual content for social media. My responsibilities also included a wide range of other design work such as landing pages, guidelines, investor decks, sticker packs, and more.
I also participated as a UX/UI designer in creation of brand AR mobile app.
Social media content and advertising
Following ZED’s bold, progressivistic brand image and futuristic, cyberpunky vibe, my goal was to establish visual style for ZED social media and advertising which reflects brand’s personality.
AR app
I had awesome experience participating in development of ZED AR app.
The app is designed for ZED players to view their racehorses, check their racing stats on mobile, and have fun with AR experience by walking their racehorses around.
Sticker Packs
Any brand needs at least one sticker pack these days.
Made various stickers to be used in the game, in advertising, or as company merch for ZED employees.
Event posters design
My task here was to design a set of 30 posters to be used at ZED gaming events and in social media.
— Hey, it’s nice to meet you!
I’m a multidisciplinary designer focused on building digital experiences.
Have a project for me? Hit me at hello@sasha.fyi