Vesta | Visual Design for eCommerce Company
Vesta is an eCommerce tool to streamline operations with product data for online stores.
My role here was to develop brand design style that conveys the product’s vision, as well as create visual content and building websites.
I worked as a part of Vesta’s marketing team to define brand design voice by means of typography, colors, custom graphics, and animations. My work area also included creating websites and landing pages, as well as other design material such as ads, social media content, ebooks, guidelines, investor decks, and more.
Responsibilities:
- Collaborating with a geographically dispersed product team;
- Developing brand design style and design guidelines;
- Expressing perspectives and presenting ideas for improvement to product team;
- Creating websites and landing pages;
- Creating designs for marketing campaigns, advertising, graphic content for social media, etc;
The metaphor
Vesta is the name of the asteroid.
The logo mark includes an asteroid shape which is the part of brand asset family and is frequently used as a recognizable symbol in brand designs.
Website design
That tube illustration on first screen above describes how Vesta works: cluttered product data from suppliers goes through Vesta AI, which processes, organises it, and seamlessly puts it into your eCommerce system.
— Hey, it’s nice to meet you!
I’m a multidisciplinary designer focused on building digital experiences.
Have a project for me? Hit me at hello@sasha.fyi