The Tokenist | Design Direction for Finance Media Platform
The Tokenist is a media platform for providing news, insights, and analysis for investors.
My task was to establish product design direction, as well as to create websites and visuals for advertising and company social media.
I worked directly with product owner and helped to shape brand design voice by means of typography, colors, visual language, and animations.
I also helped Tokenist build their websites and created visual content for advertising campaigns, and been supporting with a series of collaterals including ebooks, guidelines, investor decks, and more.
Branding
My goal was to develop brand design style that speaks modern finance: trust, clarity, hi-tech.
The palette combines pastel colors with their brighter variations. Such colors are chosen to sound both “calm and reliable” and “bold and futuristic” at the same time.
Website design
My task included creating websites as well as promotional landing pages aimed on engaging new audiences.
I was responsible for conducting design work from ideas to production at all stages, as well as expressing perspectives and presenting ideas for improvement to founder team.
— Hey, it’s nice to meet you!
I’m a multidisciplinary designer focused on building digital experiences.
Have a project for me? Hit me at hello@sasha.fyi