Next Ventures | Visual Design for Fintech Business Group

Next Ventures is a group of digital companies that focuses on digital data privacy, gaming and commerce.

My role was to develop brand visual voice which reflects product values.

I worked directly with product owners to establish brand design style by means of visual language. I was as well focused on creating brand website which clearly explains the product concept.

My job also included coordinating design processes from ideas to production, working closely with Digital Art and Development teams and supporting their work until the product release.

Responsibilities:

🟠 Developing distinct brand design design style together with the product team;

🟠 Expressing perspectives and presenting ideas for improvement;

🟠 Managing design processes, coordinating work of Digital Art and Front-End teams;

🟠 Writing tasks and providing feedback at all stages of development;

🟠 Creating product website from ideas to actual designs in motion.

Branding and visual design

The logo type is based on a modified Futura Extra Condensed font. A bold, blocky font makes it visible and balanced, and brings up a strong, confindent feel.

The color scheme is based on shades of blue and a warmer variation of purple, combined with two brighter antagonistic pink and aquamarine colors to add power, freshness and upbeat to a calm, balanced primary color set.

Website design

My primary objective was to create a website which conveys brand vision.

I performed a full scale of work from research and concepts on general vision to delivering final design assets with custom 2D artworks and web animations.

My task included presenting concepts to stakeholder team, expressing points for improvement, managing design processes and coordinating work of Digital Art and Front-End teams at all stages of development.