Soundwave Identity

It's always kind of sad when a concept you like doesn't make the cut. This was one of several logo concepts for an arts organization that delivers "contemporary classical music concerts and festivals" in Toronto. They wanted an sub-brand logo that still felt connected to the mother brand for their new 30 & under initiative. Playing off the S + W and the concept of tonal changes in music, this identity was born. Ultimately they went another direction but I was really happy with this result so - thought I'd share.