Styletto User Personas

I conducted user surveys and user interviews to understand the underlying user frustration as well their needs and goals. User surveys helped me to identify the factors affecting user's choices when they choose an outfit for themselves and with user interviews I was able to dig deeper into these broader perspectives and segregate them into macro themes.

After 100's of sticky notes sorting, followed by affinity mapping and analysing a pile of data 4 key insights were identified. Click here to access the full user research report

These personas are the face of the extensive user research and they represent the target audience for Styletto. I created 3 personas and developed solutions by stepping into the persona's shoes.