Rolan Bardsley wanted to incorporate the family crest into the logo. The challenge was to create a logo from this, that would work well at any size, especially for online use. I took each element from the original family crest and redrew them in a simple mono-weight style. The light blue from the original logo was changed to a more regal, royal blue for a greater impact and to compliment this new style. The scroll was dropped from final logo to simplify things.

Other logo explorations...