Granite State Peer Group Logo, Branding & Business Cards

Newly-formed Granite State Peer Group (GSPG) is a New Hampshire-based CEO group that was in need of a logo, member overview/submission documents and business cards for several administrators. The GSPG logo represents the group’s core values, such as collaboration, connection and growth while giving a subtle nod to their namesake, the “granite state” of New Hampshire. The deep blue-green tones mimic the lakes and mountain ranges of New Hampshire, while exuding a sense of calmness, professionalism and reliability. A hint of soft grey adds a sense of balance to both the brand and the composition.