ecoation - Rebranding

🌱 The Project

Who is ecoation?

ecoation is a Proudly Canadian AgriTech software company developing innovative solutions for Greenhouse Growers since 2012.

Its technology empowers IPM managers, scouts, and Growers with data insights that lead to better decision-making, increase yield, reduce crop losses, and save overall operational costs.

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The Problem

The current visual identity was inconsistent and didn’t communicate ecoation’s values, energy, and innovative soul well. As the Lead Designer, my goal was to set the right tone for ecoation’s marketing and internal materials that resonates with its values and identity.

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Design Intentions for the new logo

• Present a more meaningful brand that communicates values and gives the right tone to ecoation

• Match ecoation’s business intentions to its own mark

• Improve the scalability of the visual identity and create more potent visuals that impress clients

• Apply a more Modern and Current Style to ecoation