La Choy Rebrand Campaign

My re-imagination of the La Choy brand with the goal of bringing new relevance and success to the company in the modern market. The process included in-depth research to evaluate La Choy's position within the industry, the target market and the historical significance of the company.

The result was a new brand identity and a strategy that focused on existing health benefits of the product, and reintroduced fresh frozen meals to the current line-up. The brand identity includes a new logo, new packaging designs and supplementary marketing vehicles.