Roxoft - logo concept

Creating custom lettering is always a challenge. It needs to be original and unique but also readable. It also needs to tell the story behind the brand.

So, when we talk about rocks, we think about diamonds and slang, and when we talk about green, we think about code.

Typography is inspired by shapes that are visible when a raw diamond is cut and shaped into a gem.

The logotype and a logomark clear space zone correspond to the height and width of the letter “O” from the customized typeface.

Find out more about what we do at Barrage.