Órale Construction Portfolio website
Órale Construction needs as a Spanish-speaking construction company?
For the company, it is necessary to highlight the projects done and show the quality of work with which they have, in addition to this make your offer and show their projects in the predominant languages in Miami as is the case of English and Spanish this in order to attract customers who only speak one of these languages or both. With the purpose of providing the service in the way, they feel more comfortable expressing themselves.
My Role Project Duration Collaborators
UX/UI Designer Five Months 2 WordPress Developers, 1 Graphic designer
What is the problem with construction company websites?
The construction sites for the city of Miami Florida are mostly only in English which does not allow many people to break the language barrier to hire a construction service in a simple way and where they can express themselves with complete freedom to get the service they need. In the case of Órale, we are aware that we need to make an offer in both languages in order to reach as many clients as possible without being limited by the language barrier.
What can be an excellent solution to help people to avoid language?
Build a website as a portfolio that presents the opportunity to switch between English and Spanish where each person can communicate in the language of their choice, in addition, each person can view the different projects by inspiration, this will allow customers to know the work of Orale Construction and communicate without fear of the language barrier.
Design Thinking
User persona
User Journey
Information Architecture
Paper First
In this process I first visualized our software product that was polished through the process of research and usability studies, this will go from a Low-Fi to a High-Fi prototype. In this process, you can see the definition of common elements and how I embraced the prototype approaching the concrete solution. The focal points are the different projects that can be leveraged to guide the user experience.
Design System
Mockups
Aspect to take in mind
For Orale construction it is necessary to have alternative texts to help screen readers support people with visual disparity, likewise, it is essential to include a pop-up window that allows language switching or automatic language switching to avoid this language barrier.
What did I learn?
In this project, there were different to get a simple website, and knowing that it has competition from large companies, for a small construction company is very important to differentiate itself but to be clear in everything it does, so it was necessary to generate understandable components but that help to show the projects and services without overselling. This represented to create of the mentality of selling a service without the need to over-offer a specific service and create a simple user experience with a focus on generating conversions from visits to customers.
For more details, you can find them on my portfolio website
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