HCG Branding and Content Design

Healing con Gabriela, brings self-care on a slower pace.

HcG isn’t just about soft creams, it’s on a mission to relax its users and promote care, healthiness and calm. With an ever-expanding product range, the visual identity adapts it’s expression from one product to another while keeping an over arching style. To be able to give the brand a flexible design system we developed nineteen custom icons with the sacred brand element and choose a softer color palete to promote the idea of relaxation.