The Herd | Branding + Identity

Scope of project included creation of a logo along with style guidelines and branding inspiration for The Herd. The organization provides practical guidance and gatherings where men are inspired to create better connections within their homes and communities while also recreating outdoors.

The organization and target audience is in Kansas and so the client wanted to include the bison as imagery in the branding. Keywords for this project included authentic manhood, adventure, strength, resolve and courage.