Wholesum – Active Wellness Brand
Rebranding a well-known massage therapist with a new name and brand identity to separate from the industry and grow the practice beyond just service into products, education, and technology.
The Client
Respected in their industry for medical knowledge and technical expertise, the client specialized in much more than just massage therapy. They were ready to take things to the next level and grow their business.
The Challenge
As their expertise became more known, they hit a ceiling in their industry limiting their offerings, growth, and success. The challenge discovered was to address this by strategically repositioning the brand to allow for higher perceived value as well as more extensive growth that will enable the brand to increase revenue and profitability.