BK Plus, a UK accountancy firm, engaged our team at startup to develop a brand name and overall look, feel, and tone to reflect their services and positioning in the market. Two years on, their brand has grown to include offices across the region and over 100 employees.

The brief

BK Plus is a new accountancy firm that needed to establish its brand from the ground up. The owners had previously owned another accountancy firm and knew exactly what they wanted to offer and how they wanted to position themselves in the market. They recognised to set the firm up for success, they would need to invest in the right marketing strategy from the start.

The website

One of the main focuses for our team was creating a website that would be user-friendly, easily navigable and would also showcase their services and technical information in detail. Given that the website would be the first point of contact with the firm, we wanted to make sure that the first impression was a good one and that the website can be built on as the business grew.

Branding

Our team began working with the two owners to come up with a name that would accurately represent their brand and the services they were offering. We were given some parameters to work within and were able to decide a name the owners felt was right for their brand. We could then begin developing the overall look, feel, and tone of the brand.