Fresh and Local Smoothie Experience

The Green Jar Beverage Company is a farmer's market-based smoothie company operating in and around the Salt Lake City, Utah area.

Selling green smoothies in 32 ounce mason jars, and encourage customers to come back each week at the market and refill their jars at a discounted rate. Customers know that each smoothie jar will include a large slice of fresh pineapple on the rim, and include local ingredients whenever possible.

Bold and Dynamic Brand Identity

Bold font, dynamic colors, and a unique color scheme. The design is optimized for printing and easy to display even on small surfaces, as only the key details have been included: the "Ananas" and "Jar".

The wordmark and image mark can be separated, enabling flexibility in usage.

The lettering enhances the overall form of the jar. The vibrant yellow hue at the base symbolizes the liquid contents within.

Iterations and Design Process