Case Study: How built the MVP web-app TAXO in 4 weeks
Problem
Client BDO, approached for assistance in processing tax returns for cryptocurrency investors. Recognizing the existing gap and the need for improvement, eager to simplify and enhance the entire process. Goal was to create a simple and convenient product that automates the tax return process, making it almost effortless for the user.
About Product
TAXO (web-app) enables people investing in crypto to file tax returns. Quickly and easily, in a few clicks. With the help of OCR and machine learning technology, it is possible to upload documents about income and earnings from investing into the easy-to-use web-app. TAXO automatically processes documents and creates a tax return according to expertly verified procedures in a few minutes.
Process
Took care of every step of the product-building journey. From comprehensive UX & UI design to branding, we streamlined the process using modern low-code tools, completing the app development in just 4 weeks! Following the successful launch, didn't stop there. Continued to enhance the product based on user feedback, conducting user testing and insightful qualitative interviews to ensure ongoing improvements.
UX & UI Design
Design proposal and development process revolved around creating a seamless user experience (UX) flow for the application. By mapping out the user journey and understanding their tasks and goals, particularly in creating a tax return, we designed an intuitive application interface.
Branding
Standing out in the market is no easy feat, especially when it comes to making a memorable first impression. That's where effective branding comes into play, as it should be tailored to your target audience and seamlessly integrated with your marketing efforts.
In line with this, we have named the application TAXO, a name that aligns with the overall visual identity. To enhance the user experience, we've included an avatar that adds a personal touch. Through personalization, we can create stronger associations for the product in our marketing communications - TAXO, your helpful assistant that effortlessly and conveniently handles your tax return creation.
UX & UI Design
Design proposal and development process revolved around creating a seamless user experience (UX) flow for the application. By mapping out the user journey and understanding their tasks and goals, particularly in creating a tax return, designed an intuitive application interface.
To further refine the design, moved on to wireframes, translating the proposed flow into specific layouts within the application. Wireframes played a crucial role in helping visualize and communicate the optimal structure and layout for user orientation. Crafting a well-designed layout is paramount to creating an exceptional application experience.
By combining wireframes and branding, built an application UI.
Seeking a passionate product creator? Reach out to me.
🌐 boostello.com | ✉️ daniela@boostello.com | 🚀 LinkedIn
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Under contract with Sudolabs.