The project

JENKII is an alternative pop-punk music duo who required a redesign to their current logo. The name JENKII is based on Sumerian culture where Enki is the God of water. The unique nature of their music and performance meant that custom typography would make so much sense for this brief.

Colour palette

We needed a vibrant, fresh and friendly colour palette to go with this redesign. They already worked with a rich purple in their previous logo and so to stay true to that and not to interfere too much with memory structures they had built with their current fanbase, I stuck to the rich purple only making a few tweaks. I then thought they would benefit from a light accent colour for other branding elements - a pastel-y pink worked really well for this.

Testimonial

“Jack turned our very basic/bare bones idea into a fully fledged reality well within the time-scale we had been expecting. We started with a simple idea and colour and ended with a far more developed, eye-catching and ready-for-use logo!”

Interested in creating or refreshing your brand's identity?

Say hi at www.chitt.co