The Challenge

A large audiovisual production company with more than 8 years of market experience and focused on shooting outdoor sports and surf lifestyle needed to show customers that it was expanding its area of expertise. From lives on YouTube to filming in the studio. The company is always open to new projects. The company's original name was the name of the founder, who wanted to get rid of the idea of a family business to achieve the new goals. I partnered with a marketing specialist in this project. Our goal was to do a study of the brand, new market positioning, brand persona and naming.