iranserver English logotype / 2022

Designing the English Version of Iranserver's Logo

Background: Iranserver is a leading Iranian provider of web hosting and internet infrastructure services.

Challenge: The company previously only had a Persian logotype. Designing an English version presented a unique challenge, as it needed to be both visually consistent with the Persian logo and reflective of the brand's identity.

Solution: The English logo was designed after the finalization of the Persian version. It utilizes a unicase typography, which combines lowercase and uppercase letters. Specifically, the word "iranserver" is written in lowercase, with the exception of the letter "E" which is capitalized.