Klad Naming Examples
Last week, we published our first namefolio, a collection of brand names we developed since 2020. Two of the most recent ones are Envis and Session.
Envis [ˈənvis]
A biotech product which applies micro-bacteria and probiotics apart from just using disinfectants. The name was created as a neologism built around the core ideas and values behind the product - it is a shortened version of the phrase "environment is". The environment is at the core of every product they create.
Session [ˈseSHən]
A mobile app that helps its users improve mental health and maintain psychological well-being. The way the app works is that users answer a set of personalized questions on a daily basis. In some form, spending less than 10 minutes a day with the app replaced extra therapeutic sessions with psychologists.