Adam's Rib Barbecue | Logo Redesign

I had the pleasure of working with Adam's Rib Barbecue to come up with a cool redesign for their BBQ restaurant.

The main goal of the redesign was to create a design system that works well in all mediums (digital, print, large-scale, small-scale, etc.) as well as adapt to and attract a new client base with a friendly, quirky, family-oriented, and retro aesthetic.

Let me know what you think!