#11 DS+R

Country: United States

Industry: Professional services

About: Founded in 1981, Diller Scofidio + Renfro (DS+R) is a design studio whose practice spans the fields of architecture, urban design, installation art, multi-media performance, digital media, and print. With a focus on cultural and civic projects, DS+R’s work addresses the changing role of institutions and the future of cities. The studio is based in New York and is comprised of over 100 architects, designers, artists and researchers, led by four partners—Elizabeth Diller, Ricardo Scofidio, Charles Renfro and Benjamin Gilmartin. DS+R's cross genre work has been distinguished with TIME’s "100 Most Influential People" list and the first grant awarded in the field of architecture from the MacArthur Foundation, which identified Diller and Scofidio as, “architects who have created an alternative form of architectural practice that unites design, performance, and electronic media with cultural and architectural theory and criticism. Their work explores how space functions in our culture and illustrates that architecture, when understood as the physical manifestation of social relationships, is everywhere, not just in buildings.”

Words: architecture, graphic, art

Results: a logo consistent with the graphic design of the brand and aligned with its fields of architecture, art, and performance - the 4 partners’s letters are included and represent the “bridges” to connect architecture, art, and performance into an innovative and transformative urban landscape.