#9 Smirnoff

Country: Russia

Industry: Food and Beverage

What: Brand of vodka founded in Moscow, Russia and now owed by the British Diageo. The vodka is unaged made using a traditional filtration method developed by P. A. Smirnov. Recipe No. 21 was created by Smirnov's son Vladimir after escaping Russia during the October Revolution.

Words: bold; recognizable, chilled.

Add even more contrast between the font and the curvy shape.

Strategy: I decided to keep the colors and the classic curved shape but to change the font into something that resembles the glass and ice elements of the brand while maintaining the bold feel and attractive demeanor.