R is for Rice is a colorful children’s book that highlights the diversity of Asian-American cuisine through its playful illustrations, rhythms and rhymes.

My Role

I wanted to bring their children’s book debut to life in a very visual way. I worked with JKL Teahouse to develop the visual voice for their R is for Rice book along with other marketing and packaging deliverables. I settled with a colorful yet bold and playful illustration style that really highlighted the tasty and fun qualities of Asian-American food and illustrated over 36 different illustrations!