Paid Website Redesign

The Client

Paid is a software platform that transforms the purchasing process for both buyers and suppliers, making it faster and easier for everyone.

Their automation takes care of time-consuming administrative tasks, enabling users to focus on their work and their relationships, while delivering cost savings for buyers and faster payments for suppliers.

The Challenge

To build an identity that could communicate with large scale enterprise buyers whilst resonating with smaller suppliers. 

Create a warm, approachable, human feeling identity which helps to elevate the brand in a corporate fintech world.

The Solution

Combining a bright and friendly colour palette with bespoke hand drawn, human focused illustrations created a unique sense of character and personality.

These quirky illustrations are the leading theme across the Paid brand, including the website, social media channels & marketing emails.

What I Created

Logo

Website design

Illustrations

Social media campaigns and adverts

Blog post graphics

Print collateral including pop-up banners & giveaway bags

About Me

I’m a senior digital designer with over 12 years experience building tech brands. I’m currently heading up design at Paid Technology - a Fintech that transforms the purchasing process for buyers and suppliers.