WeCommerce — Logo
WeCommerce, publicly traded on the TSX Venture Exchange, is a founder-friendly group of Shopify veterans looking for great opportunities to invest in, partner with, and buy like-minded companies. It provides merchants with a suite of e-commerce software tools to start and grow their online stores. As they claim on their website, "WeCommerce exists to empower entrepreneurship everywhere."
We're thrilled to share the synthetic and clean logo we created for them back in 2019, which remains the same despite being a constantly evolving company. This shows the importance of building your logo over solid and cohesive principles, which will work as proof of concept for your brand.
Brand concept
We created a logo and an icon with a personality that works nicely together or separately, depending on the need. For the icon, we used lines and bar graphs as visual references to symbolize the growth of the companies in which WeCommerce invests.
We decided to use a rotated grid of 20 degrees to transmit the feeling of forwarding and upward movement. This grid served as the basis to create an icon that resembles a shopping cart, a symbol closely associated with e-commerce and forms the letter W with an ascending arrow.
About Z1
We are a team of creatives and makers passionate about working with founding teams on early-stage product ideas.
Drop us a line at hola@z1.digital and tell us about your idea; we will make it a reality together. This is how 👉 Z1 Playbook.