Scarlet Nexus - Bandai Namco
Email Templates, Social/Marketing Material, & Game UI Support
Scarlet Nexus is an action role-playing game developed by Bandai Namco Studios and Tose and published by Bandai Namco Entertainment
Email Template
Provided BNEA's CRM team with a redesigned email marketing template for their IP, Scarlet Nexus. These templates were easily interchangeable, with various layouts & replaceable smart objects to swap image assets, buttons, & colors. Marketing saw a lift of 66% in Open Rate, & a 349% in CTOR compared to what was used previously. The improved templates were then used for other games such as Elden Ring, Tales of Arise, Little Nightmares 2, Gundam Evolution, DBZ Kakarot, & more.
Social/Marketing
These were used to hype the new games imminent release, VIP box's with custom swag/gear, along with digital preorder exclusives.
Game UI Support
Provided UI/UX support to various portions of the Scarlet Nexus interface.