Balsano Italian Jewelry

Brand design and branding for Balsano, Italian jewelry.

Handmade logo and slogan inspired by old signs from Italy.

For "Balsano" logo, we created glyphs with high contrast between thin and thick to give it more refinement, also as a style decision we inverted the counter forms of the "B" and the "S" giving a bigger proportion to the upper part of those letters to compensate the spaces generated by the "A" and the "L", this way we improved the kerning and created a uniform "gray" throughout the word.

Full project on Behance!

#lettering #calligraphy #branding #logotype #handmade

Contact us hola@manuelemancini.com 

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