Salt Lake Bees Letters and Numerals

A couple years ago I had the opportunity to tackle an update to the identity system for the Salt Lake Bees, the Minor League affiliate of the LA Angels. There were a lot of odd inconsistencies and unusual line weights in the previous mark, particularly with the lettering (see attachment). The goal was to update and refresh, while maintaining the integrity of the previous marks, creating a consistent look across the entire identity system.

The Bees never had a custom alphabet or numerals, and this was an opportunity to create something consistent and own-able for the club.