Branding and web design for an ambitious archviz studio

The Client

Monolot is a cutting-edge visualization studio creating hyperrealistic images with a unique minimalistic signature. Their breathtaking images of architecture are not only technically perfect but also work with a characteristic light setting and composition. Production of this studio is exceptional also thanks to the number of details they are able to incorporate in a single image. Together with architects they create forward-thinking visions of the future and tell stories around unbuilt architecture.

From the beginning of this project, we have been working closely with the client. Launching a new brand is always exciting, but it takes a lot of effort on both sides. During an intensive remote workshop, we understood the business model, target audience and nailed down the foundations of a new brand. Several interviews with existing clients were conducted to validate our thinking in terms of brand promise and the unique value proposition of the company. We developed the idea of archviz images as a beginning of stories of unbuilt architecture. Stories that continue with the construction of buildings and finally all people using them.

The Objective

Complex projects can be rewarding and working with the three co-founders was one hell of a ride. They approached us to help them create a brand that would unite their individual activities under one roof. This group of 3D artists and managers had big ambitions: to be the best in their field not only locally, but globally. Their vision went far behind creating beautiful images of architecture – to provide a platform for education, networking and push the whole industry forward.

The Solution

Together with the client, we developed differentiating strategy, naming, brand identity and a website. The new branding helped to kick-start the mission of monolot, attracted the world's most famous architects and grew their team rapidly. Our cooperation is an ongoing process pushing the brand and business forward continuously.

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