Statesman Whisky - Brand Pattern

Walking through my local supermarket (Aldi) for the weekly big shop I noticed a whisky brand that looked rather sad and in need of a makeover (in my eyes at least). So that's exactly what I did, a total redesign. See the current design being used here.

Statesman Whisky - Brand Pattern

The brand pattern consists of the barrel and cross mark along with the whisky drop from the primary logo. The use of these two elements combined creates visually prominent pattern, linking to the brands Scottish heritage.

To see more of my work visit ricklimbachia.com