Salexer | Letter S Solar Switch Branding
About.
We are a company engaged in the import of lighting and electrical products that are manufactured under the company's different trademarks and are wholesale distributed in the local market. One of our brands is "Salexer", a brand name allocated to high-end and flagship products of electrical switches, sockets, and lights, products that have modern sleek designs and top decorative finishes, products that target the high-income consumer class, There products are mostly can also be used by charging through solar power. in large villas to palaces applications and installations. The company has been operating for 22 years in Germany and now they are in redesigning their whole company branding from scratch.
Brand Designer: Mehedi Islam
Motion Artist: Sojib Ahmed
Client: Salexer® — Service: Brand Identity — Year: 2023
A logo grid is a grid system used to create shapes and designs for a logo. The purpose of a grid system is to produce geometric harmony. You can use a variety of grids to create new logos or redesign old ones. Usually, designers use a square grid system. Before computers came along, graphic artists used a square grid paper to design logos.
Design explanation is where is described on what basis the design is made and the design is totally broken down to several parts to understand it separately and more clearly how the logomark is created.
An icon can be detailed or simple; just make sure it's creative and interesting and accurately conveys your intentions. Your icon will be vying for attention among thousands of other icons, all of which have the same 1024-pixel canvas to make their impact and secure their connection with the viewer.
A color palette consists of a combination of colors used in a range of design disciplines. from fine art to interior design to graphic design. Each color scheme consists of one or more of the twelve colors present on the color wheel.
The font used to create the logo is a Sans Serif style called "PolySans". The typeface was modified while attempting to keep forms that convey the notion of a more contemporary, expert, and adaptable brand. Reading was made more enjoyable by applying the optical adjustment between the letters, which visually formed a fit between them.
Monotone means using only one color. This is particularly used to mean black and white. Many photographers choose to work with black and white images.
A favicon is a visual representation of your website and business, so users will identify with your brand based on the favicon you use and An application icon or an app logo is a unique image used to represent an app on a user's device
Brand Application.
This is the rollout of our new brand identity across all of our brand assets, including our letterhead, business cards, and other corporate materials, as well as our banners, posters, and other client touchpoints. Interacting with our clients through a consistent brand voice and aesthetic is a significant step toward letting our clients get to know us as an organization.
