#2 Cachaca Pitú

Camilla Menin
Camilla Menin
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    Country: Brazil

    Industry: Food and beverage

    Motto: “Brazilian mania”

    Story: Pitú is one of the most traditional beverage in Vitória de Santo Antão, Pernambuco, Brazil. It was created in 1930 from a stream called Pitu because of the large quantity of Pitu prawns in it - so they decided to name the brand after the prawn.

    Initiatives: Say Yes to Nature → commitment to sustainability

    Mascot: red Prawn

    Adjectives: HERITAGE, OBSESSION, SUSTAINABILITY

    Strategy: I decided to combine the Brazilian flag colors (yellow - blue) with the iconic element of the brand background story (prawn and color red) with a more modern and exciting touch.

    Pitú brand updated.jpg
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    before-after pitu.jpg
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    Camilla Menin
    Camilla Menin
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