Verter | logo

Naming and logo were developed for Verter, an IT company specializing in ready-made solutions for warehouse and production logistics, integrating modern IT solutions.

The name references a robot character from a well-known Soviet film, which is familiar to Generation X and is the target audience for the brand. The logo is designed in a custom block font, inspired by digital trends. The brand mark is the first letter of the brand name "V", stylized as a metaphor for a Möbius strip in the form of a non-orientable 3D surface. Verter helps companies transition to innovative IT solutions.

Fedor Beltugov multidisciplinary designer & art director focused on branding & interactive design

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