Brand Strategy & Visual Identity Design for ASEH TEJARAT ASIA

Brand Strategy & Visual identity design for ASEH TEJARAT ASIA | 2020 |

We created a brand strategy for ASEH during a dynamic process in co-operation with their board of management, including Brand vision & mission, Values & promise, Brand positioning, and of course the Brand personality and archetype.

And in this visual identity project, We designed a new logotype for ASEH. The old logo was not simple enough, and people could not read it right. We solved those problems and tried to design a logo representing the brand’s personality, a ruler, a hero. The new logo is a simple and minimal logotype for ASEH TEJARAT ASIA with a unique A. We developed the whole visual identity based on that gray and blue A. The stationery, layouts, presentations and everything else.