Visual Identity Design for FrostTech

Visual identity design for FrostTech | 2021 |

FrostTech is engaged in the production of refrigerator compressors. We redesign this brand inspired by their name. Their name “FrostTech” is a combination of two words, Frost & Technology. Frost means: a deposit of small white ice crystals formed on the ground or other surfaces when the temperature falls below freezing. We used that meaning in our typography. We designed a logotype with a high-tech personality and tried to show the “white ice on a surface” with the word “frost” in our logo design.