Hello Everyone👋

Here is a snapshot of the logo & branding work I did for my personal concept project. It is a car diagnostic app that is focused on making complex date easy to understand.

The font choice was the basis of the branding as it emitted the characteristics that DTCTR possesses.

After removing the vowels to abbreviate the word “detector”, the letters “DTC”, which heads the new abbreviated name, stood out to me.

In the automotive world, DTC stands for diagnostic trouble code which is exactly what this app was made to detect.

After exploring different ways for visually representing scanning, I settled on a radar-type form as it is familiar and simple. Cutting the radar form in-half revealed a "D" which made sense as an abstract for the logo system.

As a by-product, it also resembles the motion of needles sweeping across a vehicle's gauge cluster.

Thank You🌴

Open to work!

📧: Harold.washi.design@gmail.com