Casual Guerrilla - Logo Design & Brand Identity

THE CHALLENGE:

The challenge was to create a mark that would visually position the brand among industry leaders while maintaining a premium brand design. This required incorporating Serbian traditional elements and a street/football supporter vibe, as the brand's primary target group is focused on them.

THE OUTCOME:

Through research, I found the perfect symbol in an old book. I modernized and strengthened it by presenting it on a squared flag, incorporating the tifo culture, making it unique and recognizable.