Branding and UI concept for data-driven products
I proposed a basic visual concept for a brand - B2B finance digital product.
For the main visual concept, I took the style "vintage minimalism" with the main color palette in green tones. It works very well for brands that want to show - trust, stability, and innovation.Â
For style elements I used abstract geometric forms - they could be animated or used as metaphors in banners and branding staff.
Also, I proposed a high-fidelity design set of reusable UI components visually cohesive and aligned with the brand.
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