Rose-Hulman University Athletics Logo Concept

This was an unused concept I created while working on a project to update Rose-Hulman University's athletic marks. They're the Fightin' Engineers but use an elephant as their mascot. The direction was to create a front-facing elephant head with the trunk raised. Being the Fightin' Engineers, I wanted to create a mark that felt more industrial compared to some of the other elephant representations being used by schools today.