International Committee of the Red Cross – Future of the Website
Overview
Redesigned the ICRC website as part of the communication team, with a goal to make it more user-friendly and updated with the latest trends in technology. The target audience was the beneficiaries of the ICRC's actions, and the key outcomes were a refined website that met user expectations and was ready for release in 2024.
Problem
The ICRC website needed to be updated and made more user-friendly, with a focus on meeting the needs of the organization's beneficiaries. This involved conducting research and analysis, including comparative studies and benchmarking of competitors, to understand the problem and the target audience's needs.
Solution
The solution involved redesigning the website, including creating sketches, wireframes, and mockups, as well as conducting user testing to validate the ideas put forward. The design process was based on a figma prototype and user testing, and the results of this testing were used to refine the website design.
Design Process
The design process involved working with a UX designer and project manager, and using a SCRUM approach with two-week sprints. This allowed for intermediate renderings and workshops to gather user expectations, as well as user testing and presentations.
Results
The final outcome of the project was a refined and updated website in the form of a wireframe that met user expectations of 2030 users expectation.
Design tools
Focus group, mood board, low fi prototyping, Mockups, Persona-based walkthroughs, Personas, questionnaires, sketching, user journey mapping, 5 Why’s, How might we…