E-mails | WYgroup

Context

Following the evolution that WYgroup is experiencing (structural alignment and greater importance in the group's communication), a new newsletter template was developed, as well as the entire flow of transactional emails.

Goals

- Consolidate the group's positioning, sharing relevant and inspiring content.

- Increase WYgroup's brand awareness.

- Give visibility to internal experts, clients and projects.

Solution

Creation of a modular and adaptable e-mail structure (to be used depending on the topics to be addressed) and also easy to build, both in terms of content and development.

Newsletter name: WYlights